Thursday, April 14, 2011

1970 | GIVE 'EM THE BOOT | [NOT] GENUINE LEATHER

1970 | laSkina - Man-made material by CEDRATE SPA
Cedrate, Varese

1970 - La tradizione minacciata dall'innovazione: accanto ai materiali naturali appaiono le prime sperimentazioni con i sintetici. LaSkina (Cedrate SpA), Crespor (Crespi/O.R.S.A) e Aerlak (I.T.S. Artea) rappresentano la tardiva risposta italiana a Corfam e Dorzam della Du Pont. Le quattro aziende citate appartengono all'area del distretto di Parabiago [SS33] cui abbiamo aggiunto la Brispol Italiana con il Corexal.


1970 - Innovation threatens tradition. A bit late in the game, the Italians fight back the Du Pont egemony with man-made materials used by the footwear industry. Commercial names are: laSkina (by Cedrate SpA), Crespor (by Crespi anf ORSA, Gorla Minore), Aerlak (by I.T.S. Artea) all made by four factories from the Parabiago District [SS33]. In addition we added Brispol Italiana with the Corexal.


1970 | laSkina material by Cedrate SPA
Boots designed by Armando Pollini for CoGeCa (Vigevano)

1970 | laSkina, model LAC
Boots by Moretto (Fiesso D'Artico)

1970 | Crespor material by CRESPI (Legnano, Milan) & ORSA (Gorla Minore, Varese)
Shot at the Pagani Museum of Contemprary Art.

1970 | Crespor material by CRESPI (Legnano, Milan) & ORSA (Gorla Minore, Varese)
Shot at the Pagani Museum of Contemprary Art.

1970 | laSkina
Boots designed by Nick Spiccia (Vigevano)

1970 | Kapy material by ORSA (Gorla Minore, Varese)
Boots by Massarosa

1970 | Corexal by Brispol Italiana
Designed by Armando Pollini for New Team

1970 | Corexal by Brispol Italiana
Designed by Armando Pollini for New Team

1970 | Aerlux | Great Giacomo Balla-style advertisement by
ITS (Industria Tessuti Sintetici) | San Lorenzo di Parabiago


1969 | [NOT] GENUINE LEATHER

CRESPOR BY CRESPI SPA & ORSA
AT THE PAGANI MUSEUM OF MODERN ART



1970 | Also for clothing | Designed by Eva Sabbatini
Aerlux by ITS (Industria Tessuti Sintetici) | San Lorenzo di Parabiago