Friday, January 20, 2017

1965 | FALL FASHION - SHOPPING TIPS




TESTO ORIGINALE:
(Cappotti e tailleur in stile classico) "per durare una lunga stagione e speriamo un paio d'anni ancora, almeno.

Calze e scarpe si comprano sempre all'inizio dell'autunno, perché quelle dell'anno scorso saranno finite o sciupate". Ma non deve trattarsi di una bella scarpa "qualunque", di una calza comprata a casaccio".

ORIGINAL TEXT:
(Classic coats and suits) "to last a long season and hopefully a couple more years, at least.

Socks and shoes must be bought in early autumn, because last year shoes will be ravaged or worse. But it should not be a generic beautiful shoe or a common sock."
 



1965 | C.L.A.M.S. (Bologna)
£ 9.300 (€ 95,65)
With nailflex tights by Rede £ 600 (€ 6,17)

U. Romagnoli (Bologna)
£ 5,900 (€ 60,68)
Socks by Rede £ 1.100 (€ 11,31)

1965 | Long jacket suit by Hella
£ 35.000 (€ 359,98)
Camel shetland suit by Cori
£ 24.000 (€ 246,85)

1965 | Two tone suede shoes by U. Romagnoli
£ 8.900 (€ 91,54)
Buckled shoe with washable kidskin by Italo Colombo (Parabiago)
£ 11.500 (€ 118,28)

1965 | A coat designed by Elvira Leonardi Bouyeure (A.K.A. Biki)
From the Cori-Biki line, created for Cori - Gruppo Finanziario Tessile
About £ 40.000 (€ 411,00)

Handicraft coat by André
£ 46.000 ( € 473,12)

Biki's "price is only estimated - crossed beaver collar not included of course; while the André's seems expensive."


Source: Weekly Domenica del Corriere - September 19, 1965
Edited by Adriana Mulassano and Carla Giagnoni
All photographs by Rolando Di Centa

FOOTNOTE:
All the prices in Italian Lire. Time-varying Euro conversion based on Istat coefficients.