Friday, October 31, 2014

1950 | CLEMA | VIGEVANO

1950 | CLEMA by Pietro Clemente Bellazzi
Vigevano

1950 | CLEMA by Pietro Clemente Bellazzi | Detail
Vigevano

CLEMA
VIGEVANO

1955

1956 - 1958

1963



1950 | CLEMA by Pietro Clemente Bellazzi | Detail
Vigevano

Wednesday, October 29, 2014

1957 | RENATA TEBALDI (MISS SOLD OUT) AWARDED WITH THE GOLDEN SHOE | VIGEVANO, ITALY

January 1957: famed soprano Renata Tebaldi receives the Golden Shoe Award in Vigevano. The year before the award went to Tebaldi's arch-enemy Maria Callas.

Renata Tebaldi | The Golden Shoe Award
21st International Exhibition Of Vigevano | January 1957

Renata Tebaldi | The Golden Shoe Award
21st International Exhibition Of Vigevano | January 1957

Renata Tebaldi at F.lli Dainesi's
21st International Exhibition Of Vigevano | January 1957
Source: Museo dell'Imprenditoria Vigevanese


Monday, October 27, 2014

1950s | GIUSEPPE CAMERINO | TURIN

Early 1950s | Giuseppe Camerino | Turin
Black satin and leather shoes
Photograph: Irma Vivaldi

Quando Aldo Sacchetti - il nostro preferito fra gli artigiani calzaturieri torinesi - iniziava la propria attività artigianale a fine anni '40, un altro torinese stava forse per concludere la propria. Si trattava di Giuseppe Camerino, che produceva calzature fatte a mano in un laboratorio sito in Corso Francia 15 bis. 

When Aldo Sacchetti - our favorite among the artisan shoemakers in Turin - began his activity at the end of the 40s, another craftsman from Turin was about to close shop. Giuseppe Camerino, was an hand-made shoemaker operating in a workshop located in Corso Francia 15bis, Turin. 


1964 | Footwear Oscar artistic board at the International Academy of Turin
LtoR: Giuseppe Camerino, Emilio Nicolino (another master modelist), Comm. Giacomo Luera, Giulio D'Amario
Source: Catalog of the 4° Italian Exhibition of high quality footwear, leather goods and leather


La calzoleria di Giuseppe Camerino si trovava in una zona centralissima di torino e il logo coronato lo qualificherebbe fra i fornitori della Real Casa. L'ultima traccia della sua attività risale ad una annuncio del 1953, per la ricerca di un'orlatrice. Solo un paio di anni dopo, allo stesso indirizzo c'erano altre attività commerciali.

Negli anni '60, però, ritroviamo Giuseppe Camerino, "Maestro Modellista in Calzature", come segretario della commissione artistica incaricata di valutare le calzature da premiare con l'Oscar per conto dell'Accademia internazionale della calzatura di Torino. La commissione artistica era presieduta da Fiammetta Ferragamo, al cui padre Salvatore era stata dedicata la prima edizione.

Nel 1965 Camerino vinse la medaglia d'argento alla gara per l'assegnazione degli Oscar accademici nella categoria modellisti. L'oscar di quell'anno per la categoria fu vinto da Luciano Brancaglion.


Camerino's shop was located in a very central part of Turin and his crowned logo would qualify him among the suppliers of the Royal House. The last trace of his activity dates back to 1953 with an advertising for the hiring of a seamer woman. At the same address, just a couple of years later, another business was listed.

In the 60s, however, we find Giuseppe Camerino, "Master Footwear Modelist", as secretary of the artistic committee charged with evaluating the models to be awarded with the Oscar at the International Footwear Academy contest (Turin). The artistic committee was presided by Fiammetta Ferragamo, whose father Salvatore was dedicated the first edition.

In 1965 he was awarded the silver medal as modelist by the Footwear Academy of Turin. The Oscar winner that year was the modelists Luciano Brancaglion.


Early 1950s | Giuseppe Camerino | Turin
Black satin and leather shoes
Photograph: Irma Vivaldi

Giuseppe Camerino crowned logo
A golden lily surrounded by a belt
Photograph: Irma Vivaldi

Late 1940s | Giuseppe Camerino | Turin
Black lizard and kidskin
Photograph: Irma Vivaldi

Late 1940's | Giuseppe Camerino | Turin | Detail
Black lizard and kidskin
Photograph: Irma Vivaldi

Sunday, October 26, 2014

1950 | MARCEL DUCHAMP SAYS: NOT A SHOE

1964 | Marcel Duchamp (1887- 1968)
Autoportrait Signature | Encre rouge sur papier 36 X 44 cm
Source: SlidePlayer

1950 | Marcel Duchamp | Not A Shoe
Plâtre galvanisé, 7 x 5,1 x 2,5 cm,
© Philippe Migeat - Centre Pompidou, MNAM-CCI (diffusion RMN)
Source: Archives DADA


SHOES & ART
1832-2009

Friday, October 24, 2014

1972 | SHOES, GUNS & A BRAND NEW MOTO GUZZI GT 850

Photo editorial published by Ars Sutoria #99 (March 1972) featuring a brand new Moto Guzzi GT 850, Fiorucci clothes and firearms from a milanese shop armory.

1972 | Chimax | Designed by Nick Spiccia | Detail
Vigevano

1972 | Zanin
Padova

1972 | Alfiere | designed by Salvatore Deodato
Cerro Maggiore, Milan

1972 | Alfiere | designed by Salvatore Deodato
Cerro Maggiore, Milan

1972 | Alfiere | designed by Salvatore Deodato
Cerro Maggiore, Milan

1972 | Chimax | Designed by Nick Spiccia
Vigevano

1972 | Lorbac
Castelfranco Di Sotto, Pisa

1972 | Marcus
Vigevano

1972 | Gennaro Pempinello
Naples

1972 | Serena Creations | Shoemaker Florence
Chiaiano, Naples

1972 | Nouvelle Bologna
Bologna

1972 | Tower
Montegranaro, Fermo


WHERE ARE THEY NOW

The shoemakers are ALL gone.

The shop armory moved to Monza.

Moto Guzzi is still going strong but they could use a better marketing dept.

We don't care to mention the bike dealer and not because they now sell Japanese bikes.

Elio Fiorucci (RIP) is doing fine (pushing 80): he can't use his own name anymore and his current brand is called Love Therapy.

On a side note: TheHistorialist endorses the Guzzi Griso


C The Light!
Moto Guzzi Griso 1100

In memory of Moto GP rider # 58
Marco SIC Simoncelli
01-20-1987 | 10-23-2011

Monday, October 20, 2014

1949 | UNTITLED #2 [IT BAGS & MATCHING SHOES]

1949 | Anonymous
Source: Ars Sutoria magazine #5

1949 | Anonymous
Source: Ars Sutoria magazine #5

1949 | Anonymous
Source: Ars Sutoria magazine #5

1949 | Anonymous
Source: Ars Sutoria magazine #5

1949 | Anonymous
Source: Ars Sutoria magazine #5

1949 | Anonymous
Source: Ars Sutoria magazine #5

1949 | Anonymous
Source: Ars Sutoria magazine #5


Saturday, October 18, 2014

1949 | SHOEMAKERS IN MILAN | PART 2/2

1949 | Creazioni MEO | Detail
Milan

1949 | Creazioni MEO
Milan

1949 | DESTRO
Milan

1949 | FERRARIO
Milan

1949 | QUINTÉ
Milan

1949 | LA VETTA
Milan

1949
Shoemakers In Milan
Part 1

Thursday, October 16, 2014

1949 | SHOEMAKERS IN MILAN | PART 1/2

1949 | CREAZIONE GIANNI | Detail
Milan

1949 | CREAZIONE GIANNI | Detail
Milan

1949 | C.E.A.
Milan

1949 | FRANCO & FLORESTA
Milan

1949 | GRANATELLI
Milan

1949
Shoemakers In Milan
Part 2

Tuesday, October 14, 2014

1961 | FONTANA SISTERS | INTERCHANGEABLE SHOES

1961 | Fontana Sisters | Interchangeable Shoes
Source: Fondo VEDO/Archivio LUCE

Rome - July 12, 1961
Palazzo Barberini, Pietro da Cortona room

Italian designers opened a new fashion season today and unveiled a shoe that milady can wear on either her right or left foot. Fontana Sisters of Rome put the interchangeable shoes on display and called them "an absolutely new concept," but a spokesman admitted the idea came from a 100-year old form found buried in Fontana's cellars."They aren't really new even if they are revolutionary," he explained.


1961 | Fontana Sisters | Interchangeable Shoes
Schenectady Gazette, NY (July 14, 1961)

The secret of the shoes is in their gently rounded toes, which form an easy semi-circle. Although the criss-cross shoes resembled ordinary ones, they are elongated and only vaguely shaped in the form of a foot, leaving the toes free to wriggle in the comparatively roomy front. Fontana Sisters said the new shoes are extremely comfortable to wear. 


1961 | Fontana Sisters | Interchangeable Shoes
Source: Fondo VEDO/Archivio LUCE

The models shown have heels only one inch high. They are held firmly in place by a buckled or buttoned strap across the top of the foot and seem to solve a "great problem for women who awaken too sleepy to know their right foot from their left." 


1961 | Fontana Sisters | Interchangeable Shoes
Source: Fondo VEDO/Archivio LUCE

Shoes in general were the biggest news of the opening day of the Italian shows for fall and winter fashions, held for the first time in the 17th century Barberini Palace here. The movement toward a shorter heel continued.


1961 | Fontana Sisters | Interchangeable Shoes
Source: Fondo VEDO/Archivio LUCE

The boutique and sportswear collections were presented in the Barberini Palace because Rome's newly reorganized Centro Romano Alta Moda Italiana is making a brave attempt to recapture the Italian fashion crown from Florence.

China Altman
Schenectady Gazette, NY (July 14, 1961)



BEING STRAIGHT ABOUT THIS
Until around 1800, welted rand shoes were commonly made without differentiation for the left or right foot. Such shoes are now referred to as "straights". 
Source: Charlotte Yue
Shoes: Their History In Words And Pictures (Houghton Mifflin Company, 1997)

Not to mention another "absolutely new concept" from Christian Dior ten years before the Fontana Sisters ...

Source: LIFE magazine
October 15, 1951


Fontana Sisters

1956 | Interchangeable Heels

1961 | Interchangeable Shoes

HEELSTORY
Heel
History In
Pictures



1961 | Fontana Sisters | Interchangeable Shoes
Source: Fondo VEDO/Archivio LUCE

1961 | Fontana Sisters
Source: Fondo VEDO/Archivio LUCE