Friday, February 15, 2019

1967 | BOUTIQUE CHANTAL (PARABIAGO) DESIGNED BY GIORGINA CASCONE

1967 | Boutique Chantal (Parabiago, Milan)
Designed by Georgina Cascone
Source: Nostra Signora La Moda by Amelia Bottero (Mursia, 1979) [*]

1967 | Boutique Chantal (Parabiago, Milan)
Designed by Georgina Cascone
Source: Moda In Pelle magazine (#1 - 1967)

1967 | Boutique Chantal (Parabiago, Milan)
Designed by Georgina Cascone
Source: Nostra Signora La Moda by Amelia Bottero (Mursia, 1979) [*]

1967 | Boutique Chantal (Parabiago, Milan)
Designed by Georgina Cascone
Source: Moda In Pelle magazine (#1 - 1967)


[*]

"Nostra Signora La Moda" (Our Lady The Fashion) is a rarely mentioned - if ever - book that must be regarded as a cornerstone for those who study the history of the Italian fashion system.

In this case, however, they date the Cascone drawing 1968 while it's actually the year before; a minor glitch along with a few others that does not detract to the overall monumental research.


You Must See This
TheHistorialist



1967 | Boutique Chantal (Parabiago, Milan)
Designed by Georgina Cascone
Source: Moda In Pelle magazine (#1 - 1967)

Thursday, February 14, 2019

VALENTINE'S DAY | SAN VALENTINO

Andy Warhol
With All My Love Shoes
Mixed media drawing, watercolour, silver paint, and black ink
Source: Liveauctioneers


JUST A FOUR 

Tuesday, February 12, 2019

NICOLAS GRECO | PARIS | INDEX

1921 | Nicolas Greco
P a r i s



NICOLAS GRECO
PARIS BY WAY OF SICILY


PART 1

PART 2

PART 3

PART 4

1936 NICOLAS GRECO
GALLERY




1921 | Nicolas Greco
P a r i s

Thursday, February 7, 2019

A PASSION FOR LASTEX: ANDRE PERUGIA SPEAKS

1956 | Andre Perugia | The Circlet Boot | Lastex & Mink
I.Miller Dept. At Carson Pirie Scott. & Co. | Chicago
Photograph: Guy Bourdin

The Lastex yarn was invented in the early 1930s by the Adamson Brothers, a company owned by the US Rubber Company. Their aim was to give all kinds of woven or knitted fabrics the possibility to stretch or shrink in such a way that the articles adapt perfectly to the wearer's conformity, giving a more comfortable feeling and lasting longer. At first they were mainly used for girdles, corsets and other women's underwear, but its use spread easily to other areas. 

André Perugia experimented new shapes and materials throughout his long career. A recurring theme was the use of elastic materials to create new fashionable and original models, so he also used the Lastex yarn many times in his collections. In the 50s the choice of Lastex became more recurrent.

In this interview of 1958 for Vogue France he explained his vision of this material:
(Translation by TheHistorialist) 

In my next collection, 25 to 30% of my models will feature the Lastex Yarn. This proportion will probably increase considerably afterwards. 

Is it a new fashion? 

Exactly. It takes two or three years for a fashion to be born. This one - which I launched in the United States - is spreading rapidly in France. The success of my recent creations "Filés Lastex" testifies to this. 

What do you think of the "elastic" formula for shoes? 

I believe in it, I love it and I work to spread it. It is a formula of the future because it answers a need. It is practical.



1958 | André Perugia
At the Msusée de la Chaussure, Romans sur Isère
Source: Instagram - Métiers du cuir


Compared to leather, what are its advantages? 

The same: solidity, duration, comfort, elegance. With the elasticity in addition. But, almost always, I combine the virtues of leather with those of the Lastex Yarn, elastic fabrics being placed in strategic places. 

What are they ? 

Where great flexibility is sustainable. On the instep, for example. No more shoes with the quarters open when an elastic fabric underlies the circumference. No longer inextensible straps, compressing the flesh. 

But is the foot supported? 

The Lastex fabrics used are studied for a certain elasticity that has nothing to do with the softness of a slipper. 

Who invented the elastic shoe? 

I believe that I was the first to have the idea; as early as 1932, I filed a patent for elastic shoe. 


With his last statement Perugia referred to a patent for a transparent, elastic coating of acetyl cellulose applied as a protective cover for leather, fabrics etc. made of cellulose acetate, acetone, crystallised acetic acid, benzyl alcohol, tiacetin and castor oil. Probably not very fashionable, but it gives an idea of his experience on this matter.


ANDRE PERUGIA
BOTTIER DE LUXE
D O S S I E R




1960 | Andre Perugia
Buckle-less pump with lace in Lastex yarn
Photograph: Guy Bourdin