Como Hacer Alpargatas
Source: Como Hacer

The military government was not the only target of the students’ contempt: the opposition’s disdain and dislike were increasingly focusing on the working classes, which had become more visible and confident and whose demands for political representation were becoming more strident.

The student slogan "Alpargatas no, books yes" was clearly classist and helped to convince those workers who were still vacillating that their interests were ineluctably linked to those of Perón. (Alpargatas are canvas, rope-soled shoes used by the poor; while the message may have been intended somewhat differently, it was denigrating and offensive in the extreme.)

Jill Hedges
From: Evita: The Life Of Eva Perón (I.B. Tauris, 2017)

Rueda patentada
Source: Pulperi Aquilapan

The story is told about Evita's trip to the "Alpargatas" factory, where the comfortable rope-soled cotton shoes are made, to address the workers. After giving them her spiel about the benefits of joining the worker's movement, she told the assembled employees to go home, that she was declaring it a half-holiday. This, without consulting with the management of "Alpargatas", already one of the most progressive companies in Argentina, which granted its employees such benefits as medical and dental clinics, pharmacies, commissaries and even paid the employee during his military service.

Mary Anne Miller
From: Diptych: Tales of Two (Xlibris, 2016)

Alpargatas Contra Libros
El escritor y la masa en la literatura del primer peronismo (1945-1955) by Javier de Navascués
Source: IberoAmericana

It was the "Fabrica Alpargatas" that published calendars during the 1930's illustrated with the paintings of F. Molina Campos, which became instant collectors items. Molina Campos depicted the life of the Argentine gaucho in broad caricature, gauchos drinking maté b y the fire, riding buckung horses, swinging the boliadoras (three leather-covered stone balls) …

Mary Anne Miller
From: Diptych: Tales of Two (Xlibris, 2016)

Alpargatas Factory Poster by Florencio Molina Campos
Source: Art Experts

Traditionally linked to rural inhabitants, the shoe came to represent the urban industrial worker, the rural laborer, and the poor. After October 1945 it also symbolized the Peronist cabecita. An anonymous anti-Peronist pamphlet mocking an invitation to a Peronist rally reported that the only requirements for attendance were "alpargatas, a loud voice and plenty of sweat".

Matthew B. Karush & Oscar Chamosa
From: The New Cultural History of Peronism: Power and Identity in Mid-Twentieth-Century Argentina (Duke University Press, 2010)

2006 | Daniel Santoro | Esto No es Una Alpargatas
Source: Daniel Santoro

He remembered now noticing, without realizing it, that Pablo’s trousers were worn soapy shiny in the knees and thighs. I wonder if he has a pair of boots or if he rides in those alpargatas, he thought. He must have quite an outfit. But I don’t like that sadness, he thought. That sadness is bad. That’s the sadness they get before they quit or before they betray. That is the sadness that comes before the sell-out. 

Ernest Hemingway
From: For Whom The Bell Tolls (Charles Scribner's Sons, 1940)


Alpargatas No, André Perugia Yes
1947 | André Perugia ankle-strap - Evita Perón Museum

Source: Pinterest