Nel 1970 Fiorucci divenne Fiorucci Diffusione per capitalizzare le richieste di altri negozi che volevano proporre "la moda giovane". Il negozio venne inaugurato il 31 maggio 1967.
Back in 1970, Fiorucci became Fiorucci Diffusione to meet the expectations, needs - even desires - of other retailers in Italy and Europe to sell fashionable items specifically targeted for the youngsters. The grand opening date was May, 31 1967.
1970 | Elio Fiorucci (kneeled) & Regina Schrecker
Milan, Galleria Passarella
Photograph by P. Omodeo Salé
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1970 | Regina Schrecker
At Fiorucci - Milan, Galleria Passarella
Photograph by P. Omodeo Salé
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1970 | Regina Schrecker
At Fiorucci - Milan, Galleria Passarella
Photograph by P. Omodeo Salé
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1970 | Regina Schrecker
At Fiorucci - Milan, Galleria Passarella
Photograph by P. Omodeo Salé
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1970 | Fiorucci - Milan, Galleria Passarella
Photograph by P. Omodeo Salé
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1970 | Regina Schrecker
At Fiorucci - Milan, Galleria Passarella
Photograph by P. Omodeo Salé
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1970 | Regina Schrecker
At Fiorucci - Milan, Galleria Passarella
Photograph by P. Omodeo Salé
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1970 | Regina Schrecker
At Fiorucci - Milan, Galleria Passarella
Photograph by P. Omodeo Salé
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1970 | Regina Schrecker & Elio Fiorucci
Photograph by P. Omodeo Salé
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Fiorucci Diffusione meets SS33's Titano and designer Salvatore Deodato to sell and promote their shoes. Have a look here.
1970 | L to R | Elio Fiorucci, Salvatore Deodato, Ilio Mangili [Fiorucci's Sales Director]
and Spain's Paradies owner at Osteria Vecchio Canneto, Milan.
Photograph by P. Omodeo Salé
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1970 | Elio Fiorucci and Salvatore Deodato
Photograph by P. Omodeo Salé
Courtesy Michelangelo Deodato
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The right shoes at the right price | Detail
Drawing by Salvatore Deodato
Courtesy Michelangelo Deodato
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1935 - 2015 | ELIO FIORUCCI
IN MEMORIAM
1970 | WHEN ELIO FIORUCCI BECAME FIORUCCI
MILAN, GALLERIA PASSARELLA
SUCKING IN THE SEVENTIES
FIORUCCI SHOES AT THE INTERNATIONAL FOOTWEAR MUSEUM OF VIGEVANO
FIORUCCI DIFFUSIONE & TITANO
DESIGNED BY SALVATORE DEODATO