1926 - 1927 | ANDRE PERUGIA & ALPINA TANNERY | THE MODEL 'ROSARY'

1927 | André Perugia | The Model 'Rosary'
Made With Alpina Reptile Skins


Original caption:
This azure/beige kid sandal is decorated with twisted narrow bands of gold and silver kid with a boucle of diamonds and gold.  
Vogue France | January 1, 1927 
 

1927 | André Perugia as seen in Vogue
Source: Vogue, January 1, 1927


Perugia association with the tannery Alpina started in 1927 and landed theatrical jobs like "The Forest Of Snakes" starring Mlle. Suzette O'Nil and Jack Forester as the snake hunters.

(The snake hunters both) clad in charming boa and karung clothes leas a delightful battalion of the Tiller's girls also dressed in reptile's skin. The dancing is very animated and harmonizes with the colour and movement of the reptile leather. This touch of art and modern fashion creates an illusion and enriches the staging of plays with new possibilities that will certainly be exploited again on other theatres. 
L'Officiel De La Couture | Paris | #79 - 1928

Hardly a cornerstone of theatrical pieces, "The Forest Of Snakes" shows product placement of the highest order but more stylish than today's standard.  Long forgotten now and relevant only because Perugia's involvement.



1928 | Alpina Reptile Skin At The Casino De Paris
Jack Forester's trouser by Alpina (the only man on stage)
Shoes Made With Alpina Leather by Perugia (misspelled PERRUGIA)
Photograph: Paris-Plaisirs | Source: L'Officiel de la Mode

1927 | Alpina Has The Vogue As Seen In Harper's Bazaar
Source: Hprints

Alpina was a French corporation with offices in Germany, Great Britain, Italy and of course France. The models shown above may be or may not be Perugias, but the shoe on the bottom left bears a resemblance with the model Caprice.

ANDRE PERUGIA
BOTTIER
I N D E X

FOOTNOTE

The model "Rosary" was first featured back in June 1926 in L'Art Vivant magazine. Its  silk version is part of the Metropolitan Museum of Art collection (and still dated 1924).


1927 | Alpina distributed in Italy by Ch. Gery - Milan
Source: Rivista Italiana Calzature


 

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