1961 | BOLOGNA FOOTWEAR FAIR

Epoca | Naples
15th Bologna Footwear Fair

Lancav | Alessandria
15th Bologna Footwear Fair

Mamar | Naples
15th Bologna Footwear Fair

Monella | Varese
15th Bologna Footwear Fair

Ponzini | Varese
15th Bologna Footwear Fair

Ponzone | Valenza
15th Bologna Footwear Fair


The 15th Bologna Footwear Fair was opened by undersecretary Giovanni Elkan and showcased more than 200 exhibitors and 10,000 models. The grand opening was featured by newsreel "La Settimana Incom" which highlighted more beautiful shoes and duly noted the battle triggered by some German manufacturers against the Italian spike heels considered to be the primary cause of hernia and cardiovascular diseases.

On a more serious note, the newsreel also featured the first known copy (a.k.a. homage) of the most beautiful heel ever designed, ten years after the fact (here below).


Unknown maker | Still frame from "La Settimana Incom"
15th Bologna Footwear Fair
Source: Archivio Luce

Still frames from "La Settimana Incom"
15th Bologna Footwear Fair
Source: Archivio Luce


1961 | PARABIAGO FOOTWEAR
AT THE XV BOLOGNA EXHIBITION

1961 | ROTELLI | VARESE
AT THE XV BOLOGNA EXHIBITION



1961 Bologna | Palazzo del Podestà
XV Fashion Footwear National Review






 

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