Photo editorial published by Ars Sutoria #99 (March 1972) featuring a brand new Moto Guzzi GT 850, Fiorucci clothes and firearms from a milanese shop armory.
1972 | Chimax | Designed by Nick Spiccia | Detail
Vigevano
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1972 | Zanin
Padova
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1972 | Alfiere | designed by Salvatore Deodato
Cerro Maggiore, Milan
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1972 | Alfiere | designed by Salvatore Deodato
Cerro Maggiore, Milan
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1972 | Alfiere | designed by Salvatore Deodato
Cerro Maggiore, Milan
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1972 | Chimax | Designed by Nick Spiccia
Vigevano
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1972 | Lorbac
Castelfranco Di Sotto, Pisa
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1972 | Marcus
Vigevano
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1972 | Gennaro Pempinello
Naples
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1972 | Serena Creations | Shoemaker Florence
Chiaiano, Naples
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1972 | Nouvelle Bologna
Bologna
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1972 | Tower
Montegranaro, Fermo
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WHERE ARE THEY NOW
The shoemakers are ALL gone.
The shop armory moved to Monza.
Moto Guzzi is still going strong but they could use a better marketing dept.
We don't care to mention the bike dealer and not because they now sell Japanese bikes.
Elio Fiorucci (RIP) is doing fine (pushing 80): he can't use his own name anymore and his current brand is called Love Therapy.
On a side note: TheHistorialist endorses the Guzzi Griso