1952 - 1956 | FRATTEGIANI HEELS: CERAMIC, MOSAIC, CORK, YOU NAME IT.


Most exciting and unusual however, are the ceramic heels and trims. There's a divine black suede single-eyelet oxford-tie with a flat gold embossed ceramic heel. They’re soft as only antelope can be. Yes, they’re wearable and practical. (at least we hope so: we ordered them because they were irresistible!).



In the lower portion of the photograph are some resort shoes that are extremely popular at Capri, they have pastel ceramic flat heels and a ceramic flower on the straps. 
Edyth Radom
Source: Hartford Courant - August 7, 1952


1952 | Frattegiani
Ceramic Heels
Source: Hartford Courant - October 9, 1952


The black suede oxford had really caught the journalist's attention so that a few months later she pitched them again:

And we hope you’ll excuse the play on words, but way back in July we filed a story from Rome, Italy, on some of the most exciting shoes we’d seen in years, originals by Frattegiani custom-designers and creators of beautiful footwear. (…) 
Since our return, many have asked us “do you mean, real, honest-to-goodness ceramic? Pottery? And the anwer is "yes, honest-to-goodness ceramic heels". We’ve been waiting with the utmost impatience for them to arrive and at long last they did, just a few days ago, and we feature them because we thought you might like to see them. They’re soft as only antelope can be, conform to the foot and feel light as air.

So, please find them here below and share the excitement.


1952 | Frattegiani
Porcelain heel by Richard Ginori - Doccia, Florence


Ceramic heels were not a seasonal fad for Frattegiani, rather a mark of distinction dutifully noted over the years:

ROME MEMO ON FASHIONS 
Heels are admitted to Roman society - when they bear the mark of Frattegiani at 50, via Sistina. Most exclusive are his famous porcelain heels specially designed by Florentine craftsmen.

These platforms and spikes in pastel-toned embossed flowers are often matched by three-dimensional porcelain blossoms on the toe. Most sophisticated are the plain gold heels with incrusted star motifs on black ballet pumps.

Surfaces of other Frattegiani heels are inspired by artists who put on paint with a knife-rough shaggy slices of color that meet and combine in abstract shapes. The same technique in gold resembles crumpled lame set with semi-precious stones in every fold.

Monique
The Philadelphia Enquirer - November 25, 1954



Ceramic Heels by Frattegiani (detail)
At the Exhibition "Bellissima. L'Italia dell'alta moda 1945-1968"
Source: Rossa

Later Frattegiani pushed the concept even further with the following stilettos encrusted with tiny ceramic tiles.


1956 | Frattegiani | Florence
Mosaic Heels
Photograph: JSS/Keystone

The original caption of the above press photograph reads like this:

ARTISTIC SHOE HEELS MADE OF MOSAIC ...
NEW STYLES FROM ITALY
 
Sep. 09, 1956 ­ Artistic Show heels made Mosaic new styles from Italy.. Frattegiani the famous Florentine shoe stylist­s the creator of these unique shoe heels which are made of colourful mosaic­ in true Italian Style.


And then there's cork...


1955 | Frattegiani | Florence
Kid, sailcloth and raffia sandals with cork soles

Today’s Fashion 
Raffia and velvet wide-circle skirts are being sold to Texas women who love the ordinary patio skirts. The Italian imports are made of alternate rows of straw and velvet ribbon, hand-embroidered with flowers or geometric emblems. 
Sling straw sandals by Frattegiani are bare on top and cork-heeled on bottom. They make nice compliments to the straw skirts. 
The Journal News | June 23, 1955
White Plains, New York


FRATTEGIANI (FLORENCE)
I N D E X



1955 | Frattegiani | Florence
Kid, sailcloth and raffia sandals with cork soles


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