1972 | SALVATORE DEODATO FOR ROMEA

May 1972 | Salvatore Deodato forecast
Source: Foto Shoe magazine #5, Vol. IV

Bologna - May, 1972
Laid out in plain sight the Deodato forecast for the year 1974. In the meantime he wasn't shy of high heels and designed these stunning platforms (15 cm/6", at least) for the shoemaker Romea showcased at the 26th Bologna Footwear Fair (March, 1972).


1972 | Salvatore Deodato for Romea (Venice)
Source: Foto Shoe magazine #4 Vol. IV

Nevertheless Deodato missed the deadline by a few months but managed to design for Ferdin these two platforms at the beginning of 1975.


1975 | Deodato for Ferdin (Fano, Pesaro-Urbino)
Source Foto Shoe magazine #5 Vol.VII - May 1975

1975 | Deodato for Ferdin (Fano, Pesaro-Urbino)
Source Foto Shoe magazine #5 Vol.VII - May 1975



FOOTNOTES


1993 | Vivienne Westwood
Super Elevated Gillie
Source: BBC
Ahead of the exhibition, Westwood said: "Shoes must have very high heels and platforms to put women's beauty on a pedestal."
Joanna Hashagen, keeper of textiles at the Bowes Museum, said the shoes, including the infamous "Super Elevated Gillie" shoes, were "works of art in themselves".
Source: BBC

Oh well, we knew already Deodato was many years ahead of the curve; anyway, more than ever, what the late Mr. Erminio Zaffaroni told us was right on the money, maybe a little generous about the year 1978:

... at the Museum of Vigevano, a Vivienne Westwood exhibition was held at the Palazzo Ducale’s stables (2006). A lovely one: her shoes were displayed like flowers on metal plates with iron stalks. At the opening I visited the exhibition with her and she was charming and down to earth. That woman has passion: you could notice that by the way she explained the story of each one of her shoes; how they were made and when ... She also loved Deodato’s shoes. Basically, what she did in 1978, Deodato had done it in 1972
2010 | Erminio Zaffaroni
The Zaffaroni Collection


To wrap things up, at the same Bologna Fair Deodato also exhibited another terrific design for Romea:


1972 | Salvatore Deodato for Romea (Venice) | Ready to be knocked off A.S.A.P.
Source: Foto Shoe magazine #4 Vol. IV

1973 | SALVATORE DEODATO FOR ROMEA
AT THE MAA (MUSEUM of APPLIED ART) | BELGRADE, SERBIA



1970s | Done already! Striking resemblance minus the AstroTurf vamp.
Source: Shoes (Workman Publishing, 2006)



 

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