MASKS BY ANDRE' PERUGIA | PART 3/3 | THE ECHO IN PARABIAGO, MILAN AND ELSEWHERE

1931 | A reproduction of the Enzel ad for André Perugia's mask model
As published in "Il modello della calzatura" magazine by Travaglia e Moroni
Not attributed to Perugia

La rivista "Il modello della calzatura" fu un esperimento sviluppato all'inizio degli anni '30 nel distretto calzaturiero parabiaghese e promosso da due modellisti, Mario Moroni e Adriano Travaglia. Il loro obiettivo era proporre agli artigiani le linee più nuove in ambito calzaturiero e fornire gli strumenti per riprodurle (la rivista era corredata di cartamodelli per il taglio). 

Nel numero di agosto/settebre 1931 ci siamo imbattuti in questo disegno presentato nella selezione "I nostri modelli". Non era attribuito ad André Perugia, ma era l'esatta riproduzione della pubblicità Enzel di un paio di anni prima.


The magazine "Il modello della calzatura" was an experiment made in the early 30's in the shoe district of Parabiago (Milan), promoted by two designers: Mario Moroni and Adriano Travaglia. They wanted to inform the shoemakers about new trends and how-tos (the magazine included pattern cutting). 

We came across this design in the issue of August/September 1931 featured in the section “Our models”. Actually, it was an uncredited André Perugia design, the exact replica of the Enzel ad of a couple of years earlier.


1929 | André Perugia
Photograph: D'André Vignaud (1892-1968)
Source: eBay


Echoes of Perugia's work went also down under as you can see from this Paragon model from the Thirties.

Paragon Shoes Pty Ltd was one of the most significant 20th century Australian shoe retailers, and at one time was the largest manufacturer of high quality of women's shoes in Australia. Its factory was located in Melbourne, and its shoes were sold throughout Australia and New Zealand. 
Source: Museum Victoria Collections

1930's | Paragon - Black and Silver Pumps
Source: © Museum Victoria/CC BY


1921 - 1929 | MASKS BY ANDRE' PERUGIA
PART 1
PART 2


ANDRE PERUGIA
D O S S I E R


 

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