LUCIANO
BARBERA, industriale tessile di Biella
Sbaglia
chi va a produrre all'estero. Così scomparirà il "made in Italy"
"Certo
che sbagliano. Bisogna esaltare la produzione italiana come garanzia di qualità
che, alla fine si riflette positivamente anche sui prezzi. Sento parlare di
prodotti 'ideati in Italia', oppure 'progettati in Italia'. Peggio: 'profumo
d'Italia'. Tutte follie che condurranno alla scomparsa dell'autentico made in
Italy. Invece è necessario identificare con nome e cognome e provenienza
l'origine di un capo".
(Libero, 29/01/2004)
LUCIANO
BARBERA, clothier in Biella
It’s
wrong to go abroad to produce. Doing so the “made in Italy” will disappear.
Of
course they are wrong. We need to emphasize the Italian production as a mark of
quality and, in the end, prices will benefit of it. I heard about products ‘styled
in Italy’ or ‘designed in Italy’. Even worse ‘parfum du Italy’. Foolish things
that will lead to the disappearance of the made in Italy. It’s necessary to get
an ID of every product.
(Libero, 01-29-2004)
New York Times, September 12, 2010
It
is a “Made in Italy” problem: enabled by Italy’s weak institutions and high tolerance
for rule-bending, the Chinese have blurred the line between “Made in China” and
“Made in Italy,” undermining Italy’s cachet and ability to market its goods
exclusively as high end.
“This
could be the future of Italy,” said Edoardo Nesi, the culture commissioner of
Prato Province (and novelist NdA). “Italy should pay attention to the risks.”
