MADE IN ITALY?




LUCIANO BARBERA, industriale tessile di Biella
Sbaglia chi va a produrre all'estero. Così scomparirà il "made in Italy" 

"Certo che sbagliano. Bisogna esaltare la produzione italiana come garanzia di qualità che, alla fine si riflette positivamente anche sui prezzi. Sento parlare di prodotti 'ideati in Italia', oppure 'progettati in Italia'. Peggio: 'profumo d'Italia'. Tutte follie che condurranno alla scomparsa dell'autentico made in Italy. Invece è necessario identificare con nome e cognome e provenienza l'origine di un capo".
(Libero, 29/01/2004)


LUCIANO BARBERA, clothier in Biella
It’s wrong to go abroad to produce. Doing so the “made in Italy” will disappear.

Of course they are wrong. We need to emphasize the Italian production as a mark of quality and, in the end, prices will benefit of it. I heard about products ‘styled in Italy’ or ‘designed in Italy’. Even worse ‘parfum du Italy’. Foolish things that will lead to the disappearance of the made in Italy. It’s necessary to get an ID of every product.
(Libero, 01-29-2004)


New York Times, September 12, 2010
It is a “Made in Italy” problem: enabled by Italy’s weak institutions and high tolerance for rule-bending, the Chinese have blurred the line between “Made in China” and “Made in Italy,” undermining Italy’s cachet and ability to market its goods exclusively as high end.


“This could be the future of Italy,” said Edoardo Nesi, the culture commissioner of Prato Province (and novelist NdA). “Italy should pay attention to the risks.”



 

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