1955 | ITALIAN FOOTWEAR DEBUT AT THE CHICAGO NATIONAL SHOE FAIR

October 24 - 27, 1955 | Chicago National Shoe Fair

The date marks the first Italian participation to the Chicago National Shoe Fair under the patronage of the Italian Minister of Foreign Trade. It was held at the 10th floor of the Conrad Hilton Hotel with nineteen Italian shoemakers and 800 models showcased.


International Footwear Trade Show
Chicago | National Shoe Fair | October 23-27, 1955


It was the first - successful - attempt to attack the north American market; however, the majority of the producers lacked a thorough knowledge of the overseas rules (i.e. different sizes and measurements plus demanding import taxes to be calculated) making the expedition subject to improvement. In other words, they said: you're making great shoes, now learn how to sell them!


Chicago
National Shoe Fair | October 23-27, 1955


A small section was dedicated to the historical footwear from Vigevano's Pietro Bertolini collection - now International Footwear Museum of Vigevano - including a replica of a Charlemagne shoe (second from left, near the window sill) and the soprano Lina Cavalieri's boot (top right).



1955 | Historical footwear from the Cav. Bertolini collection showcased at 
The National Shoe Fair, Chicago

1955 | Italian shoes at
The National Shoe Fair, Chicago

October 24-27, 1955 | National Shoe Fair, Chicago
Mr. Vibelli and Mr. Remo Zaffaroni of VIBELSPORT with the GUANTO shoe

October 24-27, 1955 | National Shoe Fair, Chicago
Shoemaker ALA | Vigevano


Vigevano, then Italian footwear capital, got center stage, but the trade show featured shoemakers from other Italian cities as well; here's the complete list including the two mentioned above:


CAVALIERE and AMENDOLA(Naples)

A.B.C. and LA ROMAGNOLA (Forlì)

GODIVER (Verona); VAF (Lomazzo, Como)

GRIFFI (Legnano, Milan); THE FLORENCE IMPEX (Florence)

VIBELSPORT (Nerviano, Milan); CORNUDA (Cornuda, Treviso)

ACFA (Milan)

CI-CE-SA,  MANTOVANI, ALA, ZIMONTI, FERRARI, VICARBO, CROSIO, URSUS (All from Vigevano)



1955 | A.C.F.A. (buckles)
Milan

1955 | Mantovani
Vigevano

1955 | Romeo Griffi
Legnano, Milan

1955 | Godiver by Romano Godi
Verona




 

Archive

Follow by Email